Public Relations

Never Eat Alone - And Other Secrets to Success- One Relationship at a Time

3 stars (A great read for everybody, and good advice for extroverts) - This was a very enjoyable read. The manner in which the author tells his story is very engaging and imparts some useful techniques to the reader. The type-A's out there may be able to use many of the techniques the author talks about. The rest of us, however, will be left wondering if all these things could have possible happened to one person. Truth be told I haven't read the last fifty pages. My dog decided he wanted to taste the author's work, and frankly, not being an extrovert, I did not feel compelled to pick up another copy for the last few chapters. 5 stars (Great book about breaking through the glass floor) - "Never Eat Alone" gives some excellent advice regarding developing relationships. Ferrazzi starts off by stating you really need to begin by finding your own passion and mission. Additionally, to build strong relationships you need to ask, "What can I offer?" rather than "What can I get?" Ferrazzi has an excellent writing style that is easy to understand and read. He gives some great suggestions regarding how to "ping" casual contacts and keeping in touch with people. Ferrazzi is a "follow up" maniac as he states you should continually follow up with people even if you don't hear back from them. I guess that depends on your viewpoint. There isn't much to like about this book. I would highly recommend it for anyone looking to be able to develop their relationships. 5 out of 5 stars. 5 stars (Simply worth it) - I do not buy many books. I only buy the ones that I am interested in keeping. If I only want to read a book, I simply get it in the library. After reading a few reviews of "Never Eat Alone" I went to my local bookstore to have a closer look at it. Although I definitely liked the look of the book, my first reaction was "No, too expensive". And it is expensive! But then I sat down to read some passages. The more I read, the more interested I was becoming... You ...
Currency :: Business & Economics & General :: Success in business :: Public relations :: Personal Growth - Success :: Motivational :: Management - General :: Interpersonal re :: Never Eat Alone - And Other Secrets to Success- One Relationship at a Time

Effective Public Relations 8th Edition

4 stars (Govt communicators should also see Media Relations Handbook) - Cutlip's book is a classic, but for a newer book written by a Washington pro, see Media Relations Handbook for Agencies, Associations, Nonprofits and Congress. The Handbook is written by Brad Fitch, who spent more than a decade on the Hill, with a Foreword by Mike McCurry. What others have said about Fitch's book (there are more testimonials on the book's web site): "Great advice for beginners and experienced media hands. If you are a media relations professional--either beginner or seasoned veteran--this is the book for you. Brad Fitch, who spent many years fielding reporters' tough questions on Capitol Hill, has written a timely, practical guide to handling media relations that is filled with solid professional advice. What goes into a press release? How do you develop a strategic message? You've got a digital camera and a fax machine, but what else does your office need to effectively handle the media? Before you start talking to a reporter, do you know the difference between 'on the record,' 'off the record,' and 'background'? When there's an immediate crisis in your organization, what are the eight mistakes that you absolutely must avoid? How do you handle your paranoid boss when he or she has to confront the press? You'll find the answers to these and many other everyday problems in this book. Fitch also gives valuable advice on how to set up an effective website and how to use e-mail for optimum communications. Excellent book for professionals who work in federal or state agencies, trade associations, non-profits, state legislatures or Congress. It's the only handbook you'll ever need." -- Dennis W. Johnson, college professor and former Capitol Hill senior staffer "Provides valuable advice for those who flack for a living." -- Roll Call "A superb blend of theory and practice, written by someone who uses words like Gallup uses polls." -- Steve O'Keefe, author "Complete Guide to Interne...
Prentice Hall :: Business & Economics & Public Relations :: Public Relations :: Marketing - General :: Entrepreneurship :: Business&Economics :: Business & Economics & Finance :: :: Effective Public Relations (8th Edition)

Event Marketing- How to Successfully Promote Events- Festivals- Conventions- and Expositions

4 stars (Very Useful and Easy to Follow) - Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business. Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words. 5 stars (Raves for Event Marketing by Leonard H. Hoyle) - When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter. The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events. 5 stars (so helpful!!) - The great insight on how to reach new event attendees was very helpful. I appreciated the variety of events that were mentioned in the book, along with the helpful appendice chocked full of information. Definitely a great purchase. ...
John Wiley - Sons Inc :: Public Relations :: Industries - Hospitality :: Travel & Tourism :: Business & Economics & Finance :: Business & Economics-Public Relations :: Business & Econom :: Event Marketing- How to Successfully Promote Events- Festivals- Conventions- and Expositions